10 signs it’s time to hire a professional designer
Investing in a professional web designer is a big and exciting decision! It’s an amazing return on investment, that will help you generate sales/leads for years to come. But when is it the right time to hire a professional web designer for a custom website? If you answer YES to these statements below, it’s probably time. Here are 10 signs it’s time to hire a website designer for your business:
10 Signs To Hire A Web Designer
Competitor jealousy
Do you feel your website is inadequate compared to your competitors? Are you feeling jealous while scrolling through your competitor’s websites and feeling slightly embarrassed of your own? If you don’t like promoting your website or sending it to potential clients/customers, this is the biggest red flag. You should feel proud of your online presence & want to show it off to everyone!
Business Plateau
Has your business growth stopped making progress? In the first few years, your hard work has paid off and your business grew. But now, you can’t achieve those same results no matter what you do. This is called a business plateau and is very common. It’s usually recommended to switch things up every few years to stay up to date with trends. A brand new website & branding is a great place to start!
Confusing brand identity
Does your current website look/feel different from your branding & social media platforms? Having a cohesive brand identity throughout every aspect of your business is key to avoiding confusing your audience. Your colours, fonts, and aesthetics should look the same everywhere!
Social media dependence
Have you been depending on social media to grow your business? It may be time to take your business to the next level. If focus all of your energy on building a social media presence with no backup (website or email list) – it’s risky! You don’t own your account, and it can be all taken away within seconds. It doesn’t matter how big your following is or how much money you’ve given them, you will never control what happens. These platforms could penalise or ban your company without any reason, or you could be hacked. Hacking has become very common this year amongst Instagram accounts, and it’s always best to have a backup just in case. Consider these 9 SMART social media goals.
Wrong audience
Is your website attracting the wrong audience, and it seems that every inquiry is not what you’re hoping for? Your website should be getting your ideal clients to book with you. Having a professional web designer will help you target those specific clients.
Outdated website design
You haven’t updated your design in 5+ years and feel like it’s not kept up with trends. What may have worked for your business 5 years ago, may not work so well today! With so many businesses in the same industry competing against each other, you need a strong online presence that will get the visitor’s attention.
No organic traffic from search engines
Are you struggling to get organic traffic to your website? Unfortunately, it doesn’t just start happening just by having a website. There’s a lot of work that goes into making sure you start showing up on result pages. Google and other search engines will only want to rank sites that know will satisfy people’s inquiries. They take many elements into consideration from website copy/images, responsive design, page speed, and overall user experience. This is something most website designers do for you! Check out our SEO checklist.
You’re racing your prices
Are you wanting to raise your prices and need a website to justify the higher price? Having a poorly designed website will not reflect your new pricing, and will make it harder to book higher-paying clients.
You have a high bounce rate
A bounce rate is the number of times a visitor leaves your website immediately after landing on it. This can be viewed on your Analytics account, such as Google Analytics. You want this number to be as low as possible! Typically bounce rates between 20-40% are amazing, and over 60% means you should maybe update some things on your website. The “good number” really depends on your industry. Bounce rates look different if you’re a blogger or have an online shop for example.
You want to *WOW* Your Visitors
Are you a new business owner and looking to WOW your audience right from the start? Having a stunning custom website is key to converting leads into clients. This client below had received 2 bookings within the first 24 hours of her launch & had pretty much earned back what she had spent on the design. She had a brand new business with no prior website.
Ready to take the next level?
Websites are your visual storefront. Contact us to discuss how we can make a good first impression together!
