Crafting your brand: How design ignites small business success
We're diving deep into how design can be your secret weapon in the competitive arena of small business.
Get started with prompts for text-based Generative AI tools.
The information, sentences, or questions that you enter into a Generative AI tool (“prompts”) are a big influence on the quality of outputs you receive. After you enter a prompt, the AI model analyses your input and generates a response based on the patterns it has learned through its training.
What to expect when receiving a branding package.
Developing or refreshing your brand identity can be an exhilarating experience, especially when you've enlisted the expertise of a graphic designer to bring your vision to life. However, for those not versed in the intricacies of the design world, understanding what comprises a branding package can be somewhat mystifying.
A cheat sheet to your logo’s ideal colour.
Determining the right colour for your logo is a crucial decision that significantly impacts how your brand is perceived. It's not just about aesthetics; colours can evoke emotions, establish identity, and leave a lasting impression on your audience.
Boost your website traffic and sales: 5 effective strategies
Congratulations! Your website is a work of art, ready to be admired by the world. But here's the catch – where is everyone? You've crafted a stunning, professional site, yet the virtual tumbleweeds persist. Fear not! In this post, I'll unravel the mystery of boosting your website traffic and turning those clicks into conversions.
How often should you reposition your brand?
Brands continually adapt to stay relevant. Whether it's evolving market trends, changes in consumer preferences, or even internal shifts within a company, the need to reposition a brand often arises. But just how frequently should a brand consider repositioning itself? Let's explore the essence of brand repositioning and revitalisation, and how to effectively apply it to your brand today.
Bridging the gap: collaboration between creative directors and marketing teams
The role of a creative director is more crucial than ever. Creative directors are responsible for shaping the brand identity, designing experiences, and telling compelling stories that captivate audiences. This blog post will explore the critical aspect of collaboration between creative directors and marketing teams, shedding light on how their partnership is key to the success of any brand campaign.
Unlocking business success with email marketing.
Now don’t take me wrong. Considering that there are billions of emails sent out daily, you want to produce quality over quantity. High-quality, relevant content will yield better engagement and loyalty than frequent, less meaningful communication. Adobe finds buyers say only 25% of emails from brands are interesting or compelling enough even to be worth opening.
How to make your website environmentally sustainable
1. Choose a green web hosting provider
2. Optimise website performance
3. Embrace a minimalistic design
4. Use green plugins and theme
5. Implement mobile responsiveness
6. Compress and optimise images
7. Enable lazy loading
8. Minimise HTTP requests
9. Clean up your code
10. Promote sustainable content
The Power of Artificial Intelligence: Replacement of human creativity or a supportive aid?
Artificial intelligence (AI) stands out as a transformative force that has the potential to reshape numerous industries. While there are concerns that AI might replace human creativity, this notion overlooks the immense potential for AI to collaborate with designers and unlock new possibilities.
Responsive design: Ensuring a seamless user experience across devices
In this digital era, users access websites through various devices with different screen sizes and resolutions. As a result, it has become crucial for businesses and web designers to adopt responsive design techniques. Responsive design ensures that websites seamlessly adapt to different devices, providing users with a consistent and optimised browsing experience. In this blog, we will explore the significance of responsive design and how it ensures a seamless user experience across devices.
10 creative uses of negative space in design
Negative space is a powerful tool that can be used creatively to enhance the effectiveness of a design. By using negative space effectively, you can create a more visually appealing and engaging design that is also easier to understand.
The circular economy and how it impacts brands linear models of business.
The circular economy is a new economic model that aims to minimise waste and maximise resource efficiency by keeping materials and products in use for as long as possible
What to consider when building a brand for your business
Building a brand for your business is an important step in establishing a strong presence and gaining recognition in your industry. Here are some tips for creating your business's brand:
The evolution of typefaces in brand.
Many businesses have decided to take the step to update their brand identity through a small change, a font change. Let's explore why.
By 2018, the leisurely pace of yesteryear had spun up into what feels like a week-to-week blitz of emerging trends, new apps, and expanding expectations. Brands had to adapt and position themselves to meet customer requirements and to whatever comes next.
The most effect way? Modern utility and simplification.
10 signs it’s time to hire a professional designer
Investing in a professional web designer is a big and exciting decision! It’s an amazing return on investment, that will help you generate sales/leads for years to come. But when is it the right time to hire a professional web designer for a custom website? If you answer YES to these statements below, it’s probably time. Here are 10 signs it’s time to hire a website designer for your business: