How often should you reposition your brand?
Brands continually adapt to stay relevant. Whether it's evolving market trends, changes in consumer preferences, or even internal shifts within a company, the need to reposition a brand often arises. But just how frequently should a brand consider repositioning itself? Let's explore the essence of brand repositioning and revitalisation, and how to effectively apply it to your brand today.
Unlocking business success with email marketing.
Now don’t take me wrong. Considering that there are billions of emails sent out daily, you want to produce quality over quantity. High-quality, relevant content will yield better engagement and loyalty than frequent, less meaningful communication. Adobe finds buyers say only 25% of emails from brands are interesting or compelling enough even to be worth opening.
How to make your website environmentally sustainable
1. Choose a green web hosting provider
2. Optimise website performance
3. Embrace a minimalistic design
4. Use green plugins and theme
5. Implement mobile responsiveness
6. Compress and optimise images
7. Enable lazy loading
8. Minimise HTTP requests
9. Clean up your code
10. Promote sustainable content
Responsive design: Ensuring a seamless user experience across devices
In this digital era, users access websites through various devices with different screen sizes and resolutions. As a result, it has become crucial for businesses and web designers to adopt responsive design techniques. Responsive design ensures that websites seamlessly adapt to different devices, providing users with a consistent and optimised browsing experience. In this blog, we will explore the significance of responsive design and how it ensures a seamless user experience across devices.
What to consider when building a brand for your business
Building a brand for your business is an important step in establishing a strong presence and gaining recognition in your industry. Here are some tips for creating your business's brand:
A guide to SEO in 2022
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs.
Get control with Google Workspace
Some of our favourite features of Google Workspace:
Accessibility anytime, anywhere.
Industry-leading enterprise security.
Unlimited data.
Easy admin governance.
Cost-effective solutions.
On-brand content creation.
Collaboration with all apps and many third-party plugins
Want an integrated online presence? This is how.
Having an online presence that can integrate between your brand, marketing, sales, admin and the many other aspects can be expensive. If not required extra staff – it’s paying expensive products. A no go for many venturing into a new business.
Usability first for websites
Usability design for websites is entirely focused on solving the users’ problems, which makes the usability of the design one of the most crucial user experience design principles. No matter how aesthetically pleasing your work may be, it won’t strike a chord with the user unless it is safe and easy to use.