Crafting your brand: How design ignites small business success
We're diving deep into how design can be your secret weapon in the competitive arena of small business.
What to expect when receiving a branding package.
Developing or refreshing your brand identity can be an exhilarating experience, especially when you've enlisted the expertise of a graphic designer to bring your vision to life. However, for those not versed in the intricacies of the design world, understanding what comprises a branding package can be somewhat mystifying.
A cheat sheet to your logo’s ideal colour.
Determining the right colour for your logo is a crucial decision that significantly impacts how your brand is perceived. It's not just about aesthetics; colours can evoke emotions, establish identity, and leave a lasting impression on your audience.
Bridging the gap: collaboration between creative directors and marketing teams
The role of a creative director is more crucial than ever. Creative directors are responsible for shaping the brand identity, designing experiences, and telling compelling stories that captivate audiences. This blog post will explore the critical aspect of collaboration between creative directors and marketing teams, shedding light on how their partnership is key to the success of any brand campaign.
10 creative uses of negative space in design
Negative space is a powerful tool that can be used creatively to enhance the effectiveness of a design. By using negative space effectively, you can create a more visually appealing and engaging design that is also easier to understand.
The circular economy and how it impacts brands linear models of business.
The circular economy is a new economic model that aims to minimise waste and maximise resource efficiency by keeping materials and products in use for as long as possible
What to consider when building a brand for your business
Building a brand for your business is an important step in establishing a strong presence and gaining recognition in your industry. Here are some tips for creating your business's brand:
Is the environment a designer’s responsibility?
Much of the debate around the environment is centered around the consumerist and Capitalist nature of Western culture in particular, which fuels people’s obsession with buying, throwing away and replacing goods.