Digital Marketing is ever changing. It moves quickly and to keep up, you need a strong foundation with the ability to think systematically and critically.

No matter your broader social media marketing objectives, SMART social media goals can help you succeed. Goals can include:
Goal 1: Increasing brand awareness

Goal 2: Driving website traffic

Goal 3: Getting more leads

Goal 4: Boosting user engagement

Goal 5: Improving customer service

Goal 6: Enhancing brand reputation

Goal 7: Creating more conversations

Goal 8: Understanding your customers

Goal 9: Tracking your mentions

Domain names directly represent your brand, so it’s crucial to pick the right one that stands out.

Can you imagine a world free from branding, advertising, logos or promotional text? Imagine that every blog you read, every website you visited, every item you bought, all being the same. It’s quite a thought… and many of us would be without a job.

Like never before, brand journalism has been a key trend to sweep through content marketing. A hybrid of traditional journalism, marketing and PR, it allows brands to diversify their messaging by creating advanced forms of content. Interviews, industry reports and media campaigns just for start.

Successful products don’t just solve a problem — they solve for their consumers. To figure out the best for your consumer, you have to enter their minds and determine what they want and need. This is where User Centred Design comes in.

In this article, I would like to discuss alternative thinking to bringing success to a business by utilising brand-led decision and design thinking.

When it comes to growing your business, think of marketing and branding as two sides of a coin. Each side is essential, but they work together to serve a larger purpose. In their simplest form:

Your brand is the personality of your business and the why clients come to you. Marketing is how you communicate your brand and make yourself known

In the business hierarchy, branding must come first. Without it, marketing is a shot in the dark. If you don’t define who you are, it’s going to be very difficult to understand where you are going.

Marketing methods and trends may change, so can marketing channels or even the keywords that you try to target.  Your branding is what stays the same. Your job is to adapt your marketing strategies and tactics to market variations while always staying true to your brand’s values.

Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer talk about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.

How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition, and more. Without it, your business is likely to close down due to a lack of sales.

So why is marketing important? Check out these 6 reasons why you really do need it.