Technika Pro Series
Technika, an already established business was purchased by Glen Dimplex Australia some years ago. As the businesses merged, Technika’s audience evolved. The new range of appliances by Technika Professional Series was to commemorate the new design and style.
The challenge:
To create uniformity across Technika, and its sub-series that would work across various product materials, appliances, and marketing.
Targeted Audience:
B2C - Home Owners seeking high end appliances for their new or established homes.
B2B - Builders and Developers.
My role:
I was heavily involved in the Technika professional series relaunch as an end to end campaign and sole designer.
Tools:
Adobe CC - Illustrator, Photoshop, Indesign, PDF
CAD
Results:
It has since increased communication within the company by becoming a rallying point for how specification sheets, user manuals, and serigraphy will be approached moving forward. Another by-product of this project was that it initialised the new launch of freestanding cookers and the development process within the company that ultimately helped it to take on a new artwork approach moving forward within Technika and other brands such as Euromaid (also owned by Glen Dimplex Australia).
