Marketplacer’s Website
Strong digital presence is the key in our highly competitive environment and this story is a 3-month journey I took as designer and developer to reimagine the old website for an award winning tech business — Marketplacer.
Visit website on www.marketplacer.com.
Tools used:
WordPress - Elementor Pro Plugin
Adobe CC - Illustrator, Photoshop
Figma
Insight into the business:
Marketplacer isn’t like other companies. The whole ethos, for their inception a decade ago, is for faster, easier and more flexible approach to scalability through ecommerce — whether that’s through the product features, seller community, or customer support , Marketplacer translates an otherwise complex business model to a seamless experience.
The opportunity
Their website, however, didn’t reflect this dynamic. Aesthetically it was a visual dumping ground which didn’t do justice to the brand purpose. There was no structure to the content. It amplified confusion rather than coherency.
We needed to create a system and that could logically represent a wide breadth of content they started producing, including e.g. leadership blogs, analysts, webinars, explainer videos and reports, articles, etc. Also, to this it was important to come up with a modern and appealing visual style that will shine a light on the brand personality that had been recently rebranded to.
First things first, it took me a few workshops with key stakeholders (the business) to understand overall goals and challenges for various board members and departments. I needed their perspective on:
internal: business needs, requirements, goals;
external: context, competitors, best practices;
Documenting insights is important as this becomes a single source of truth which will inform the decision-making process and foster team alignment.
Once all of the planning and foundation was built, I was ready to play with wireframes for the core desktop experience. Once you know WHY and WHAT in the written form constructing pages came through smoothly. Of course, I went through circles of feedback, but it was pretty easy to move things around without involving design ego for graphics.
The main point: each page needs to convey the goal and present main user questions and concerns. This information needs to be structured logically to allow users to scan the page quickly.
Content always comes first, once you know what the page needs to achieve you can then focus on elements and graphical composition.
Let’s talk
Questions, ideas, projects or just a deep chat about design as a process?
Find me here: Linkedin or contact me at hello@bvrlycreative.com
