That New Jewellery Shop
A jewellery supplier that has been well established in the retail business as a supplier of well known businesses such as Thomas Sabo made the decision to go online themselves.
The Audience:
B2C - Individuals of all ages that seek luxury minimal jewellery, predominately focused on females with a smaller selection available for males.
My Role:
With a new brand identity required, I couldn't help to explore the idea of earrings, and clips found in jewellery and combine it within the text. I created the brand identity, style guide sheet, banners as well as jewellery box concepts. With ongoing work maintaining the online store coming soon.
Tools:
Adobe CC - Illustrator and Photoshop
Canva for socials
The requirements:
The brand needed to embody luxury, minimalism and sophistication. Sustainable for all potential campaigns and seasons where additional colours can be added depending on the event and to allow the jewellery to do the talking.
Additional insight:
This is not for a physical store but strictly an ecommerce. With this in mind packaging and delivery assets will be developed and so a brand that works well for both is important. It will be marketed on Instagram.