Crafting your brand: How design ignites small business success
We're diving deep into how design can be your secret weapon in the competitive arena of small business.
What to expect when receiving a branding package.
Developing or refreshing your brand identity can be an exhilarating experience, especially when you've enlisted the expertise of a graphic designer to bring your vision to life. However, for those not versed in the intricacies of the design world, understanding what comprises a branding package can be somewhat mystifying.
A cheat sheet to your logo’s ideal colour.
Determining the right colour for your logo is a crucial decision that significantly impacts how your brand is perceived. It's not just about aesthetics; colours can evoke emotions, establish identity, and leave a lasting impression on your audience.
How often should you reposition your brand?
Brands continually adapt to stay relevant. Whether it's evolving market trends, changes in consumer preferences, or even internal shifts within a company, the need to reposition a brand often arises. But just how frequently should a brand consider repositioning itself? Let's explore the essence of brand repositioning and revitalisation, and how to effectively apply it to your brand today.
What to consider when building a brand for your business
Building a brand for your business is an important step in establishing a strong presence and gaining recognition in your industry. Here are some tips for creating your business's brand: