Get started with prompts for text-based Generative AI tools.
The information, sentences, or questions that you enter into a Generative AI tool (“prompts”) are a big influence on the quality of outputs you receive. After you enter a prompt, the AI model analyses your input and generates a response based on the patterns it has learned through its training.
What to expect when receiving a branding package.
Developing or refreshing your brand identity can be an exhilarating experience, especially when you've enlisted the expertise of a graphic designer to bring your vision to life. However, for those not versed in the intricacies of the design world, understanding what comprises a branding package can be somewhat mystifying.
Boost your website traffic and sales: 5 effective strategies
Congratulations! Your website is a work of art, ready to be admired by the world. But here's the catch – where is everyone? You've crafted a stunning, professional site, yet the virtual tumbleweeds persist. Fear not! In this post, I'll unravel the mystery of boosting your website traffic and turning those clicks into conversions.
How often should you reposition your brand?
Brands continually adapt to stay relevant. Whether it's evolving market trends, changes in consumer preferences, or even internal shifts within a company, the need to reposition a brand often arises. But just how frequently should a brand consider repositioning itself? Let's explore the essence of brand repositioning and revitalisation, and how to effectively apply it to your brand today.
Unlocking business success with email marketing.
Now don’t take me wrong. Considering that there are billions of emails sent out daily, you want to produce quality over quantity. High-quality, relevant content will yield better engagement and loyalty than frequent, less meaningful communication. Adobe finds buyers say only 25% of emails from brands are interesting or compelling enough even to be worth opening.
The Power of Artificial Intelligence: Replacement of human creativity or a supportive aid?
Artificial intelligence (AI) stands out as a transformative force that has the potential to reshape numerous industries. While there are concerns that AI might replace human creativity, this notion overlooks the immense potential for AI to collaborate with designers and unlock new possibilities.
The evolution of typefaces in brand.
Many businesses have decided to take the step to update their brand identity through a small change, a font change. Let's explore why.
By 2018, the leisurely pace of yesteryear had spun up into what feels like a week-to-week blitz of emerging trends, new apps, and expanding expectations. Brands had to adapt and position themselves to meet customer requirements and to whatever comes next.
The most effect way? Modern utility and simplification.
A guide to SEO in 2022
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs.